“I’ve spent my life surrounded by creative magic — the dedication of local craftspeople from Bali to Tuscany, the inspiration that comes with travelling with my eyes wide open, the artists we work with that bring the spirit of place alive. Shop by COMO shares that individuality with a tightly curated edit of things I love,” says Mrs Christina Ong, founder-owner of the COMO Group.

Shop by COMO opens with four core strands: resortwear, homeware, wellness products, and branded hotel merchandise.

COR
A luxury resortwear label with an emphasis on timeless silhouettes, artisanal details, and beach-to-bar versatility, COR was founded on the belief that destination dressing should be as relaxed as the vacation itself. The label debuts on Shop by COMO with its Spring/Summer 2026 Collection. Each piece features elevated details that capture the spirit of a modern resort wardrobe, including a signature ink wave print, hand-stitched kerawang embroidery, and naturally-unique freshwater pearl straps.

COMO HOME
This curation of tableware and lifestyle products is inspired by the sense of place in the COMO destinations. For example, the coffee cup sets are used at the beach club in Uma Canggu in Bali, and were created by Italian designer Paola Navone, who has also worked on many COMO Hotels and Resorts, from the Dolomites to Phuket.

COMO SIGNATURE
COMO Signature is a range of hotel merchandise that embodies the core aesthetic of the hospitality brand in clothing and accessories. These classic vacation essentials range from handwoven raffia pouches and Panama hats for warm weather, to exceptionally-soft scarves made from Mongolian cashmere and silk. Some pieces are designed with destination-specific motifs, serving as a keepsake of a perfect holiday.

THE RETAIL EXPERIENCE
Shop by COMO boutiques are also available at eight COMO Hotels and Resorts, each offering a destination-specific curation of products, with more opening in 2026 and beyond.

Resortwear from COR can be found at COMO Shambhala Estate, COMO Uma Canggu and Uma Ubud in Bali, COMO Point Yamu in Phuket, COMO Cocoa Island and Maalifushi in the Maldives, and COMO Parrot Cay in the Turks and Caicos. It will also be available at COMO Le Beauvallon in Saint-Tropez, opening in May 2026.